The primary objective of this role is to maintain our digital platform with the latest
content & messaging. This person will help assist in updating & constantly working
with the US stakeholders to upload content on Wipfli.com pages & campaign pages
up to date. The person will also assist to optimize pages for SEO regularly.

Technology skills, Competencies and Experience:
• Sitecore Content Management Experience or similar enterprise CMS platform
• Content Upload to Website
• On page SEO optimization skills with implementation & testing of structured
data
• Experience of 1 - 3 years in web content publishing
• Understanding of Web content management platforms

Role and Responsibilities:
• Assist with multi-branded marketing relationships and their specific brand
initiatives
• Assist the internal teams to create landing pages and help publish content on
the website
• Assist with Technical review / Quality Assurance of published pages online
• Assist with web core vitals optimization for the website
• Collaborate with members of the digital and web teams and make relevant
changes to the websites (Including the Meta description & Keywords)
• Good knowledge on Web content management – Sitecore a plus
• Help maintain knowledge of current trends and digital marketing strategies
as they evolve
• Evaluate tactics to support the plan, leverage the firm-wide tools that have
been developed and work with the team to implement the plan. During
implementation, identify potential barriers to the success of the marketing
solution and resolve problems as they arise to ensure overall objectives are
met.
• Ability to monitor the website for SEO optimization

Nice to have:
• Experience with CRM, marketing automation, digital attribution, and
campaign management a plus
• Good Knowledge of HTML & CSS & JavaScript
• Experience with content creation platforms, such as Ceros
• Knowledge of Google Analytics 4 (GA4)
• Tag Management